The Farm-Direct Difference

The Farm-Direct Difference

My family has been buying and selling flowers for three generations. I have very fond memories of learning about flowers, and how to buy them, from my grandfather. He began buying flowers on Ludlow Street in Philadelphia prior to World War II. Back then, all buying was done in person. Wholesale buyers visited the market and hand selected many of the flowers. When I learned to buy as a teenager, I often hand-selected many of the flowers that we would sell at Plaza Flowers. Read more