Thousands of Petals Set to Brighten Wednesday in Philadelphia.

New Data Shows Emotional Benefits of Flowers
Plaza Flowers Encourages Busy Commuters to ‘Petal It Forward’

Philadelphia, PA, October 1, 2015 – The “Happiness” team will be hitting the streets of PhiladelphiaLove Park PetalItFoward Philadelphia on October 7th, handing out hundreds of flowers to busy commuters to help brighten up their week, as part of the ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF), of which Plaza Flowers is a member. ‘Petal It Forward’ is in response to the release of new data by SAF showing the positive emotional benefits of flowers.

University research reveals that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that, when it comes to flowers, it’s just as good to give as it is to receive. With this data in mind, the Petal It Forward team is not only spreading happiness to lucky Philly residents who receive the flowers, but arming these recipients with the tools they need to Petal it Forward and spread happiness to others: An extra flower bouquet to share with a loved one, coworker or even a stranger.


“We see the positive impact day in and day out when we make our flower deliveries,” said Chris Drummond of Plaza Flowers. “People love to get flowers ‘just because’ so we wanted to create random smiles, and give people a chance to do the same for someone else.”
In March 2015, SAF conducted a survey of 2,500 people throughout the U.S. to uncover the impact of flowers on Americans. The results revealed the many benefits of flowers, including the positive impact flowers have on one’s emotions and happiness, and backed up previous research studies on flowers conducted by Rutgers, Harvard and Texas A&M. (See www.aboutflowers.com/research more information on the university studies.)

The following are highlights from SAF’s recent survey results:

  • When it comes to happiness, it’s just as good to give flowers as it is to receive: 88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.
  • Just being around flowers improves your mood: 76 percent of Americans agree that having flowers in their home or office improves their mood.
  • The best reason to receive flowers is “just because”: Women (92 percent) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.
  • Florists to the rescue! Nearly four in 10 Americans indicate florists have helped them in a past or current relationship; most frequently to say “I love you,” or schedule a surprise delivery.

“The impact of giving or receiving flowers is powerful and memorable,” said Drummond. “It can turn an ordinary day into an extraordinary one.” The Petal It Forward Team from Plaza Flowers will give away 500 bouquets to people on the street and at their flagship store at the intersection of Egypt & Trooper Roads. After receiving their flowers, recipients are asked to spread the happiness by gifting their extra flower bouquet, and sharing their happiness on social media using #petalitforward.

For more information on the benefits of flowers, visit www.aboutflowers.com and www.aboutflowersblog.com.

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About Plaza Flowers:
For over 30 years, Plaza Flowers has been delivering happiness throughout Philadelphia and suburbs. Award-winning designers use farm-direct fresh flowers and lush tropical plants to create colorful and fragrant gifts and décor for all occasions. From the design studio in Norristown, nearly 50,000 deliveries are made annually by their “happiness ambassadors” (drivers). Customers typically shop online at pflorist.com and order by phone at 610.630.8825.

About the Society of American Florists:
The Society of American Florists is the national trade association to the floral industry, representing growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations. The association was chartered by an act of Congress in 1884.

About the Society of American Florists’ Survey:
The omnibus survey was conducted using the field services of TNS from March 5-9, 2015 among a representative sample of 2,500 Americans, ages 18 and older. The margin of error for total Americans is plus or minus 1.9 percent. If the study was to be replicated, findings would not vary by more than 1.9 percentage points in either direction 95 times out of 100.